Dear traveler and dear traveler, as every year this time too the luxury fashion brands at Venice Biennale 2025 are stealing the show and are the backstage stars of every event.
The 2025 Architecture Biennale, titled Intelligens, is not just a stage for artistic and architectural experiments: it has become a privileged platform for the big names of luxury fashion. Brands like Prada, OTB, Louis Vuitton and even Rolex have found in Venice the perfect place to express their creativity, combining design, art and fashion. Venice, with its magic suspended between water and stone, is an “must see” for those who want to see fashion at work in its most innovative forms.
In this guide by Venice Insider Guide we will take you to discover all the luxury fashion brands at Venice Biennale 2025 and we will also go back to the past editions.
Who are the luxury fashion brands at Venice Biennale 2025
In this section we will get to know the players, the luxury fashion brands at Venice Biennale 2025:
Prada
Prada, one of the fashion Italian references, consolidates its presence in Venice through artistic initiatives and cultural sponsorships.
The Prada Foundation is a key player, with the patronage of restorations like the one of Porta Magna in Arsenale and collaborations with Biennale Architettura events.
In a constant dialogue between tradition and avant-garde, Prada turns Venice into a real laboratory of aesthetic experimentation, inserting in the city fabric a contamination between architecture, fashion and contemporary art.Prada doesn’t just have a corner; it’s a project thought and articulated, new and able to dialogue with the city.
During the Biennale, the brand has launched a cultural initiative related to projects, using suggestive architectural locations: a kind of “empathic dialogue” between Venetian architecture and visionary sartorial language.
Imagine installations that reinterpret typical Venetian materials (glass, water, wood) with Miuccia Prada’s minimalist sensitivity. A storytelling that highlights the roughness of the places by overlaying geometric purity of lines and forms. It’s not just aesthetic: it’s a visual regeneration operation where every fold of fabric or cut of light creates new harmony between contemporaneity and tradition.
Narratively, Prada seems to say: “We are Venice, Venice is you, Venice is us”. And it does it through workshops, talks and experiential moments, in line with the theme Intelligens: a fusion between creative intelligence and urban perception. For fashion and architecture enthusiasts, the Prada section is a must-see, an opportunity to explore the city with new eyes and style.
OTB
The OTB group, led by Renzo Rosso (a Venetian native), strengthens its position with the opening of boutiques in the heart of the city.
Diesel, Jil Sander, Maison Margiela and Marni land in St. Mark’s Square, setting up boutiques that are themselves site-specific design pieces, thought to dialogue with the uniqueness of the Venetian space.
Rosso, in line with his “if you get into our DNA” vision, has orchestrated this color and creative plan that tells fashion as total, urban and immersive experience.
Louis Vuitton
Of course Louis Vuitton, the luxury giant that invests in site-specific projects related to the Biennale.
Although the specific 2025 event is not detailed, the LV mark is known for combining heritage and artistic expression, often collaborating with contemporary artists in immersive installations.
Louis Vuitton, part of the LVMH universe, strengthens its ties with the Biennale. While less “physical” in retail choices than OTB, LV is present through strategic sponsorships, set designs, initiatives and special events related to art and architecture. The historic brand wants to position itself as a bridge between heritage and cultural experience: its participation is a sign of strength in the link between fashion and the Venetian cultural context.
Rolex
Luxury watch: Rolex.
Rolex, the luxury watchmaker, has chosen the Biennale as the stage to confirm its brand identity related to precision, time and resistance. The opening in the ex Missiaglia spaces is significant: the boutique tells time not only as a measure, but as an aesthetic and temporal experience, immersed in the eternal city on water.
Rolex’s presence at the Biennale goes beyond the product: it’s a story of heritage and resistance. An installation could declaim the Intelligens theme showing mechanisms, gears, architectural eclecticism of time and space: precise scans of seconds parallel to Venetian water flows. A game of symbolism that talks about duration, elegance and presence.These brands create a privileged terrain between luxury fashion and art-experience during biennales and festivals to redefine their image in the Venetian context.
Why are luxury fashion brands always at the Venice Biennale?
Here are some reasons why the Biennale has become a must-stop for big brands:
- International visibility
The Biennale attracts thousands of professional visitors, industry specialists, sector press, influencers and passionate public. It’s an unbeatable showcase to position a brand with elegance, trendiness and cultural awareness. - Heritage valorization
Brands like Prada and Vuitton invest in the restoration and valorization of monuments and historical sites (like Porta Magna in Arsenale), creating an effective dialogue between heritage and contemporaneity. - Site-specific experience
OTB’s installations in St. Mark’s Square, for example, create spaces between boutiques and artistic installations in dialogue with the urban space. Fashion, architecture and art become one emotional experience. - Network and synergies between fashion and culture sector
Biennale events foster creative collaborations between designers, architects, curators, artists. This cross-pollination feeds innovation and brand strengthening as a cultural actor. - Brand positioning
Being at the Biennale means repositioning the brand on a high cultural register, showing sensitivity towards architectural know-how, art and investments in cultural heritage. A message of luxury and sustainability.
Luxury fashion brands at the Venice Biennale: past editions
In addition to the luxury fashion brands at the Venice Biennale 2025, we see the luxury fashion brands of past editions.
Max Mara Resort: a tribute to Marco Polo and the Serenissima
June 11, 2024, Max Mara presented its Resort 2025 collection in the beautiful setting of the Palazzo Ducale in Venice.
The show, titled “Venetia”, is a tribute to Marco Polo, on the 700th anniversary of his death, and to the city that was a crossroads of cultures and commerce during the Middle Ages.
Ian Griffiths, creative director of Max Mara, said: “The interest in silk, cashmere and camel hair that we show today already existed in the time of Marco Polo, who discovered these materials during his travels in Mongolia and Italy”. The collection features camel hair and cashmere coats, brocade and 3D fabrics, jacquard and prints that evoke the Gothic Venice.
The show saw international celebrities like Kate Hudson, Brie Larson and Miriam Leone, and was a perfect balance between heritage and innovation, with late medieval details and a collaboration with the famous milliner Stephen Jones for the creation of turbans inspired by Marco Polo’s travels.
Dior and Louis Vuitton: patrons of art and Venetian culture
Dior and Louis Vuitton have chosen the Venice Biennale 2025 to strengthen their ties with art and culture.
Both brands have collaborated with the Venetian Heritage Foundation to support the restoration of Palazzo Ca’ d’Oro and help Ukrainian refugees in Italy.Dior hosted the “Naumachia Ball” at the Old Arsenal, a gala evening with stunning sets, while Louis Vuitton held a fundraising dinner and invited German artist Katharina Grosse to show her works, including the installation “Apollo”, in their Venetian space. Louis Vuitton also restored eight historic Venetian kiosks to present their editorial collections “City Guide”, “Fashion Eye” and “Travel Book”.
Chanel and Valentino: celebrations of art and creativity
Chanel supported Franco-Caribbean artist Julien Creuzet, representing France at the French Pavilion of the Biennale, with a dinner at Palazzo Malipiero on the Grand Canal.
The evening brought together the crème de la crème of the art world and also celebrated the winners of the Chanel Next 2024 award.
Valentino, for the first time sponsor of the Italian Pavilion at the Biennale, hosted a VIP evening and supported artist Gian Maria Tosatti’s exhibition. These initiatives show how luxury fashion brands are actively supporting art and culture, strengthening their role as contemporary patrons.
Recap on Luxury fashion brands at Venice Biennale 2025
The thread that ties these brands together is a cultural luxury, experiential, that goes beyond the garment and the accessory, and enters the urban, social and artistic fabric of Venice. A reflective, aesthetic, aware of the cultural heritage value.
- Prada: Active foundation with restorations like Porta Magna, and elegant and continuous cultural presence.
- OTB: Opening of Diesel, Jil Sander, Margiela and Marni boutiques in St. Mark’s Square, an immersive and inclusive retail format.
- Louis Vuitton: Sponsorships and high-profile cultural initiatives, presence in the institutional circuit of the Biennale.
- Rolex (and IWC): New boutique openings in the historic center, luxury spaces that dialogue with the Venetian urban fabric.
Conclusion
So, dear travelers, now that you know all about the luxury fashion brands at Venice Biennale 2025, why not go and see them?
If you’re planning to visit Venice during the Biennale, don’t miss these places and these characters: besides exhibitions and architecture, you’ll find a new fashion experience, author boutiques and installations that mix art and fashion. A luxury journey thought as a dialogue between past and future, between elegance and culture.
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